Due to the rapidly growing number of private practices online, earning a high ranking in the search engines has become incredibly competitive. This competition is why it is exceedingly important to have a qualified company with the expertise to position your law firm for success.
Attorney SEO is the practice of optimizing a website by improving on-site and off-site elements; these elements are essential to increase ranking positions in the major search engines for keyword phrases.
Law Firm SEO Benefits:
• Create specifically targeted searches for attorneys
• Advertise your product and services where clients are looking
• Manage top ranking positions and improved search engine visibility
• Provide superior online brand exposure
SEO for attorneys increases the contact with your prospective clients, leading to additional consultations, advanced billable hours, and increased revenue.
Attorney Ranking’s SEO process:
1. Create a strategy – We consult with your law firm individually to understand your movements, capabilities, target markets and overall objectives in retaining your clientele. No two law firms are alike, even if they staff the same amount of attorneys and represent the same areas of the law. Each attorney brings a different strength, application and style to the firm. Knowing those differentiations allows us to help attorneys succeed on a completely individualized marketing level.
2. Improve on-site SEO – We optimize our client’s website with an up-to-date, on-site SEO architecture. This includes writing compelling meta descriptions, title tags, use of h-tags, sitemap installation, internal linking structure, image-alt-text, keyword use, schema, Google authorship and much more.
3. Execute off-site SEO – Attorney Rankings has identified and has access to all of the top law firm directories, social networks and link-building sources available in the marketplace. Our connections to these link-building sources deliver highly relevant links to your website. Links are a core component of search engine rankings.
4. Analyze results – We provide monthly rankings and traffic reports to monitor the effectiveness of an SEO campaign.
At Attorney Rankings, our only objective is to provide our clients with exact attorney marketing plans that deliver revenue and profit to your business.
Attorney Rankings has years of collective experience optimizing law firm websites. We have identified niche solutions specific to lawyers that are crucial in obtaining positive results. Through our proven link-building solutions and our mastery of the law firm vertical, our strategies will help you reach your clientele and improve your return on investment (ROI).