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Search Engine Optimization for Lawyers

Attorney Search Engine Optimization (SEO) involves strategies, techniques and tactics that help attract more prospective clients to a law firm website by obtaining first page ranking positions in search engines (like Google, Bing, Yahoo, etc.)

Attorney Rankings specializes in SEO for lawyers. We've produced tangible results for hundreds of attorneys in extremely competitive markets. We know exactly what it takes to secure more leads for your law firm.

"He is an expert in his field, he clearly defines his goals, and he provides regular spreadsheets to measure his... His efforts have tripled (or more) our call volume."
Review by: Keith Davidson
Reviewing: SEO for Lawyers
Rating: ★★★★★ 5 / 5 stars
"Chris is exceptional and above the others in the SEO field which is filled with people who over promise and under-deliver."
Review by: Kenneth Carp
Reviewing: SEO for Lawyers
Rating: ★★★★★ 5 / 5 stars

“SEO is my passion and I only play the game for one reason, to win.”

-Chris Dreyer, Founder of Attorney Rankings

Tools used: Ahrefs, Moz

01. Law Firm Discovery & Analysis

During our Discovery & Analysis Audit, we work to understand your firm’s goals and objectives in detail. We assess the firm’s existing digital assets and internet presence to determine what’s working, what elements might be retained or expanded, what to eliminate or reduce, and what new content and activities should be developed.

Tools used: Screaming Frog, SEMrush

02. On-site SEO Optimization

The foundation of a website’s successful performance in searches has a lot to do with how the site is built and organized. During our on-site optimization process we cover the basics – like optimization of web copy, page titles, meta descriptions, URLs, and keyword analysis. We also tackle more sophisticated tasks, like implementing an attorney-specific schema and the organizing content architecture.

Our on-site SEO ensures the strong foundation an attorney website needs to rank highly in the search-engine results.

Tools used:

03. Legal Content Writing / Social Media

In-depth, accurate and well-written content is one of Google’s top three ranking factors. All of our content is written by experienced in-house licensed attorneys and is syndicated on Facebook, LinkedIn, Twitter, and Google Plus. We also curate your content on for maximum brand exposure.

We create and optimize law firm social media profiles on Facebook, LinkedIn, Twitter, Google Plus, and over 60 other top tier social media networks.

Tools used: Yext, Moz Local

04. Local SEO

Most of the people who seek an attorney search locally. That means a local presence for web searches is a paramount consideration for a law firm website. Tp ensure your site’s local visibility, we’ll manually submit it to hundreds of the most authoritative local website directories.

We use citation tools like Yext and Moz Local to build out consistent citations across the Internet. We also implement other location-based search strategies including local link building, attorney-specific address schema and location-specific keyword optimization.

05. Backlink Acquisition for Attorneys

We craft unique, white hat, and powerful link building campaigns for our clients. Each campaign is custom tailored to an attorney’s current backlink profile and area of practice. We search for and target contextually relevant high domain authority websites to earn links from.

In addition to link outreach campaigns, Attorney Rankings also submits to over 90 social directories, 200 local directories, 60 legal directories, guest posts on a monthly basis, and continually identifies new link opportunities using competitive analysis and on-going research that ensures reliable long-term link acquisition.

06. Reporting and Analytics

We provide detailed, transparent and understandable reporting to our clients on a monthly basis using cutting edge analytics platforms.

Our reports include information about your website’s ranking positions, keyword traffic, domain authority and link acquisition.

Some of the Firms We Work with


Client Testimonials

"We were so reluctant to hire an outside person because whenever we met with people we felt like we always knew more than the people we were thinking of hiring. Until we met Chris."

"Chris is very diligent about keeping his clients apprised of the status of projects and is very responsive to clients’ needs."

"After google changed an algorithm, my website took a big hit. In a panic, I called Chris. He immediately took action, assessed my website, and sent me a plan to fix the issues in less than 24 hours."

"Chris is very knowledgeable, thorough and cordial. A true professional. I highly recommend him."

"Chris has been an incremental part to my success in internet marketing. His knowledge base of internet advertisement is second to none."

"He is an expert in his field, he clearly defines his goals, and he provides regular spreadsheets to measure his results against the initial goal. His efforts have tripled (or more) our call volume. "

"It is my pleasure to recommend Chris to law firms looking for a reputable and highly professional internet consultant."

"Chris did an excellent job creating and managing an adwords campaign, SEO, and social media for my company."

"Chris has been professional in every sense of the word. He has continuously shown a depth of knowledge in every aspect of his business that will continue to help our business thrive."

"Chris provided top notch services and great results for our law firm. I highly recommend him and his company Attorney Rankings LLC."