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Search Engine Optimization for Lawyers

Attorney Search Engine Optimization (SEO) involves strategies, techniques and tactics that help attract more prospective clients to a law firm website by obtaining first page ranking positions in search engines (like Google, Bing, Yahoo, etc.)

Attorney Rankings specializes in SEO for lawyers. We've produced tangible results for hundreds of attorneys in extremely competitive markets. We know exactly what it takes to secure more leads for your law firm.


Chris has literally delivered on every idea or marketing concept we have discussed which is rare in his industry. I have worked with a number of so called experts in the past and no one has approached the level of customer service or results that Chris has.

Matthew Dolman

I have used Chris for our website's SEO campaign and his service is excellent. He is an expert in his field, he clearly defines his goals, and he provides regular spreadsheets to measure his results against the initial goal. His efforts have tripled (or more) our call volume.

Keith Davidson

Chris is a very knowledgable and professional Search Engine Optimization (SEO) consultant. Chris and his team work very well with their clients, they are very easy to get in touch with. Bottom line, he knows what he is doing and gets results.

Gabriel Levin
Tools used: Ahrefs, Moz

01. Law Firm Discovery & Analysis

During our Discovery & Analysis Audit, we work to understand your firm’s goals and objectives in detail. We assess the firm’s existing digital assets and internet presence to determine what’s working, what elements might be retained or expanded, what to eliminate or reduce, and what new content and activities should be developed.

Tools used: Screaming Frog, SEMrush

02. On-site SEO Optimization

The foundation of a website’s successful performance in searches has a lot to do with how the site is built and organized. During our on-site optimization process we cover the basics – like optimization of web copy, page titles, meta descriptions, URLs, and keyword analysis. We also tackle more sophisticated tasks, like implementing an attorney-specific schema and the organizing content architecture.

Our on-site SEO ensures the strong foundation an attorney website needs to rank highly in the search-engine results.

Tools used:

03. Legal Content Writing / Social Media

In-depth, accurate and well-written content is one of Google’s top three ranking factors. All of our content is written by experienced in-house licensed attorneys and is syndicated on Facebook, LinkedIn, Twitter, and Google Plus. We also curate your content on for maximum brand exposure.

We create and optimize law firm social media profiles on Facebook, LinkedIn, Twitter, Google Plus, and over 60 other top tier social media networks.

Tools used: Yext, Moz Local

04. Local SEO

Most of the people who seek an attorney search locally. That means a local presence for web searches is a paramount consideration for a law firm website. Tp ensure your site’s local visibility, we’ll manually submit it to hundreds of the most authoritative local website directories.

We use citation tools like Yext and Moz Local to build out consistent citations across the Internet. We also implement other location-based search strategies including local link building, attorney-specific address schema and location-specific keyword optimization.

05. Backlink Acquisition for Attorneys

We craft unique, white hat, and powerful link building campaigns for our clients. Each campaign is custom tailored to an attorney’s current backlink profile and area of practice. We search for and target contextually relevant high domain authority websites to earn links from.

In addition to link outreach campaigns, Attorney Rankings also submits to over 90 social directories, 200 local directories, 60 legal directories, guest posts on a monthly basis, and continually identifies new link opportunities using competitive analysis and on-going research that ensures reliable long-term link acquisition.

06. Reporting and Analytics

We provide detailed, transparent and understandable reporting to our clients on a monthly basis using cutting edge analytics platforms.

Our reports include information about your website’s ranking positions, keyword traffic, domain authority and link acquisition.