Local SEO For Law Firms Infographic
Chris Dreyer | February 22, 2013
Follow Attorney Rankings on LinkedIn to be updated every time we find fantastic, innovative ways to market your law firm online.
This infographic highlights important factors of ranking well locally for law firms. Here is what the infographic describes with some additional comments from us.
- Claim Your Profile
- Optimize Your Profile
a. Use categories that closely relate to your specialization. (note: Do not use locations when creating categories)
b. Upload images and videos.
- Optimize Your Website
a. List your city and state in the home page title tag.
b. NAP (Name Address Phone Number). Put this information site-wide (ie. Footer, Sidebar, Header, etc.)
c. Create and upload a KML Sitemap
d. Create and upload a GEO Sitemap
- Build Citations: Get citations from local directories that use your NAP. Some of the main citation sources for attorneys are the following: BBB.org, Yelp, Yellowpages, Superpages, Local.Yahoo.com, Avvo, Manta, Facebook, City Search, Youtube. In addition to the citations found on the infographic below, these are also valuable: elocallawyers.com and hg.org.
- Get Reviews: Encourage your clients to leave reviews. After 10 reviews you will receive a zagat score. (note: Do not set-up an onsite work station for reviews because you will be susceptible to being identified as spam.)