Law Firm Linkbait: How to Use Humor to Create Backlinks for Your Legal Website
Chris Dreyer | March 19, 2014
Having a good mix of content on your blog helps to keep things fresh. The general rule should follow the consensus social media model, which is around 20% promotional and 80% non-promotional. Within that 80%, you can actually have a little fun with your content. Using humor is a great way to attract links to your site and entertain your audience. It’s also offers a nice break from the same-old, same-old.
Drawing in Natural Links
You can actively build links to your site through outreach, directory submission and other methods. You can also build links indirectly by creating content that people want to link to. A sure-fire way to do that is by integrating your sense of humor.
In a study conducted by the New York Times Customer Insight Group entitled “The Psychology of Sharing,” 69% of respondents said they shared content because it allowed them to feel more involved in the world. They wanted people to like what they shared with them.
When you can create humorous, witty content that also happens to be relevant to your target audience, they are more likely to share it and link to it. They’ll want to distribute it among their own peer group, which can increase your readership considerably.
I found a good example of a law firm doing this well. Flakne Law has a great post filled with legal jokes, humorous quotes and funny stories. Content like this attracts visitors that might not have otherwise come to the site. It also creates exposure for that firm’s brand, which it might not have gotten otherwise because the content appeals to a broader audience.
Content like this also gets shared a lot in social media. This doesn’t have to be the best comedy material of all time; it just has to be lighthearted and fun.
Other Funny Content
The above-mentioned blog post featured jokes and stories in a text-based format. However, you can also use images and video in your posts. For example, Internet memes are cool to share in blog posts. Either share memes of others (giving credit, of course), or create some of your own (it’s easier than it looks).
If you don’t want to build a meme manually using Photoshop or Gimp, you can use something link Quickmeme.com.
There are a lot of ways to attract natural links to your site. Humor appeals to a broad audience, and people tend to have an easier (and more fun) time sharing it with their networks.
How do you attract organic links to your site? Let us know by leaving a comment below!
If you need some tips on how to start getting more links to your site, feel free to contact us!