How To Do An Onsite SEO Analysis Using WooRank

How To Do An Onsite SEO Analysis Using WooRank

| July 13, 2015

woorankSeeing a comparison of tools in a blog post can be helpful but a step by step on how to do an analysis with an SEO tool is so much better. I use Woorank1on a regular basis and thought I would take the opportunity give readers an overview on how it works and how to do an SEO review with it.

In this post I will show you how to do an on-site analysis using a random attorney website I found in Texas. Names and URLs have been blurred out and we will just be focusing on what we see and what we do not see as a result of using the tool.

Getting Started

To begin we will simply visit the WooRank website and log in. It is a subscription-based service and you can do a trial version for 7 days for free. After that its 49 bucks a month for the basic program.  Pricing goes up from there if you want to analyze more sites more frequently. Once logged in, simply copy and paste the URL you want to analyze in the bar at the top of the site.

woorank-addsite
Once you have added the URL, click “Website Review” on the right side of the bar. On the next screen, you get a pretty attractive progress meter showing you how the site is being analyzed. Right up front without digging you get a list of top priorities for the domain you entered.  Interfaces like these are nice because it makes all the metrics real simple.  You get a visual representation of where you stand and what you should be focusing on.

eg-law

Here you will have to know something about on-site SEO2 and off-site SEO because the improvements listed are not exclusively on-site issues.  That is true for most tools though.

For our test site we see room for improvement on
• The site’s domain registration period
• Language declaration
• Naming images

woorank-menuNone of these factors are high impact.  By using the navigation menu on the left side of the report, you can jump to other important information about on-site factors. Click the SEO link and WooRank will take you further down the report to that specific section.

Here we can see a host of other on-site factors that may or may not need attention. The part I like here is that you get both notification and confirmation. You are alerted to problems but then the software tells you if other aspects of your site are doing fine.  It also does a good job of letting you know the impact/difficulty ratio of any given element.  For example you might have a slightly long meta description however that is easy to fix but is also not going to have a huge impact on your ranking. As far as those items where there is no information, I know you could just assume things are fine if there is no data available however I like to think that no feedback is feedback.

woorank-onsite

 

The screenshot to the left does not include all of the information contained in the actual report but there are dozens of on-site factors that the software highlights. They include:

• URL Resolution
• Robots file status
Canonicalization issues3
Presence of a sitemap4
• Meta tag analysis
Image alt attribute analysis5
• Keyword consistency
• In-page links

Onsite factors are often the easiest to fix and some can have a huge impact6 on your ranking in search engine results pages.  Get all the low hanging fruit you can before moving onto more complicated problems like external links, broader content issues, or more technical fixes that may take more time to figure out.

Usability

In the usability section (after the SEO one and also accessible through the left nav menu), users can see more on-site factors that can help improve performance in search.

woorank2

As you can see in the screenshot above (and not all metrics are included), many of the on-site factors are much more technical than ones in the SEO section. For page speed, you can also get some suggestions in the technology section about how to improve page speed rendering.

If you did not already know, you can determine many of these factors manually. The huge benefit that Woorank provides is that you can do an on-site analysis quickly, definitively, and have something tangible to look at or show to others.

Metrics are grouped nicely into one central location so you can easily see all the things you need to do with a website without having to bounce back and forth among multiple programs and screens when doing things manually.

Once your analysis is done, you have your work cut out for you.  As we mentioned before, go for the law hanging fruit and basically use Woorank’s report as a punch list.  Once you have made changes to your site, go back and scan it again to see your progress.

References
1https://www.woorank.com/
2http://www.attorneyrankings.org/a-comprehensive-onsite-seo-guide-for-lawyers/
3http://www.attorneyrankings.org/canonicalization-for-law-firm-websites/
4http://www.attorneyrankings.org/xml-sitemaps-for-lawyers/
5http://www.attorneyrankings.org/optimized-images-for-law-firms/
6http://netvantagemarketing.com/blog/easy-to-influence-on-site-seo-fixes-and-tweaks/

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