Blog Overview | Attorney Rankings

How to Do an SEO Technical Audit for Your Law Firm Website

Digging through your site and making sure the appropriate elements are optimized can be a daunting task.  It’s easy to forget what you checked and what you didn’t.  We’ve made this audit checklist so you don’t miss even the most basic elements that need attention. Quick Definition (Skip if you already know what a technical audit is) A technical …

How Lawyers Can Identify 404 Crawl Errors

Every site has 404 error pages and it’s perfectly normal to have some small ratio of them in proportion to the size of your site.  Google and other search engines will not penalize you for having pages that cannot be found however you should try and fix any errors to promote a good user experience.  If you find that you have a very high ratio of …

Installing WordPress via FTP: A Guide for Lawyers

Most hosting platforms allow for installation and setup of a WordPress site in just a handful of clicks.  What about when you don’t have that opportunity?  How do you get a WordPress site up and running on your own.  This guide is designed to show attorneys specifically how to do that using free programs and your hosting account. Step 1: Tools …

Benefits of Static over Flash for Lawyers

Flash has long been a sticky subject in the realm of web standards.  For lawyers looking to spice up their site with graphics and animation, Flash is an effective and elegant way to do that.  Unfortunately it is not as accessible (both for search engines and for users) as everyone would hope.  If you have a lot of Flash on your site, plan on using …

Top Display Banner Size Guide for Lawyers

When you advertise your firm online you want to be as efficient as possible.  With Google display advertising (which includes remarketing), don’t worry about getting every single banner size there is because not all websites use all banner sizes.  In fact there are some that are used more than others. I’ve been an Adsense partner for a number …

How to Optimize a Law Firm Remarketing Campaign

Remarketing in Google AdWords is an excellent way to re-capture people who have already shown an interest in your website.  Google does a good job with this service but when you optimize your campaign, you can get a lot more out of your ad spend.  Here are 4 remarketing optimization tips that will make your campaigns run more efficiently. Set a Geographic …

Law Firm Yelp Marketing and How to Make Reviews Stick

Reviews from Yelp can be very powerful and the company has developed a reputation for being a stickler when it comes to user’s submissions on the site.  Can you blame them?  Once the power of reviews for SEO was realized, everyone gravitated toward consumer-driven communities like Yelp to enhance their presence online. Now even legitimate reviews …

How to Create a Lawyer Remarketing Campaign

Remarketing is a great way to stay top of mind and create brand awareness for attorneys.  Setting up a remarketing campaign in your Google AdWords account is relatively simple but if you aren’t careful you could end up costing yourself more money than necessary or having a campaign that isn’t as effective as it could be. Building Buckets of Cookies …