The Difference between Paid Links and Paid Directories for Lawyers

Attorneys often find that there are a lot of gray areas when it comes to optimizing their sites. Google gives relatively straight forward standards on what is and is not acceptable practice for enhancing a site’s performance in terms of links. What is a Paid Link? This is pretty much self-explanatory. Any time you pay for a link that is considered …

11 SEO Tips For Attorneys

Sometimes it’s helpful to have a list of things you should be doing for search engine optimization. Not all of these are specific to attorneys but they are all helpful for those in the legal profession marketing themselves and their practices through search. 1 Never build spammy links to your site: Link building is a powerful activity for SEO. If …

SEO Glossary for Lawyers

We use a lot of terms and phrases about legal-specific platforms on Attorney Rankings. Sometimes it’s easy to forget that not everyone knows what we are talking about. A post may mention a service, tactic or term without elaborating on what it means. That’s why we have created this comprehensive glossary for lawyers. Use the navigation below to …

AVVO Pro – Answers To Questions Are No Longer Do-Follow

When it comes to SEO, do-follow is the only link format that passes “link juice”, so it’s great when you can find places online that make the process easier. It used to be that way with AVVO and answering visitor questions on the platform. I regret to say that the “visit website” link on contributor questions is no longer a …

5 reasons Why Attorneys Should Embed G+ Posts

We talked about how to embed G+ posts in a previous entry. Now we would like to talk about the reasons why embedding posts on your website can be beneficial. Highlight Interesting Conversations Sometimes when you start a conversation on Google Plus, it takes off. There are posts that can get dozens of comments and showcase a spirited or entertaining …

How to Embed G+ Posts on Your Website

Did you know you can embed Google Plus posts in your website? Using a few simple lines of code, you can embed any post you want into a web page, blog post or pretty much anywhere. We’re going to show you exactly how you can embed your own G+ posts on your website. You should be forewarned that there is a little bit of programming knowledge required …

What Can Cause Poor Local SEO for Law Firms?

Dozens of factors can contribute to why your law firm might be showing low or not showing up at all in Google local rankings. Aside from possible manual actions that could be applied to a business listing, the reasons potential clients can’t find you in the SERPs are probably relatively simple. Note that it’s often beneficial to check low-hanging …

GEO-Targeted Pages for Local Law Firm SEO

Say you are in a large, metropolitan area, but there are other locations nearby that you want to target. You have to create geo-targeted pages with location-specific keywords. The SEO strategy for your firm will be modeled after how you do business. For law firms with multiple offices in different cities, optimizing web pages with location-specific …