Blog Overview | Attorney Rankings

Lawyers: How to Easily Syndicate Your Content With Hootsuite

Hootsuite makes it incredibly easy for lawyers to automate content publishing and social syndication with relatively little effort.  If you’re an attorney active on multiple social media sites sharing your blog posts or other content, you should look into Hootsuite if you haven’t before.  It’s a social media management and content syndication …

Remarketing Multiple Websites for Attorneys

Lawyers might have different websites for a variety of reasons.  Maybe they want to segment their practice areas or perhaps they have different offices in different cities and have location-specific domains.  Whatever the case, attorneys can run multiple remarketing campaigns from within the same Google account. Adding the Remarketing Tag to All Sites …

How Lawyers Can Avoid Duplicate Content

Google may penalize websites directly for having duplicate content.  The danger lies in search engines not indexing content they think is already available in the index.  They also may not show a result if they think it has a duplicate that is more relevant to the user. Accidental Duplicate Content Most duplicated content isn’t malicious and you …

The Ultimate List of Link Building Strategies for Lawyers

This might not be the end-all be-all list of link building strategies but it compiles a lot of the tactics we’ve mentioned before into one location.  Feel free to add your own tactics in the comments below.  I’ll try to update this from time to time. Guest Posting Guest posting has recently been in the spotlight as being negative for …

Why Lawyers Don’t Need a Meta Description on Every page

In virtually every SEO software tool I’ve used, warnings popup when there is no meta description present on a page. Warnings also pop up in Google’s own Webmaster tools showing website owners that the meta tag is missing its content. This might lead attorneys to believe that not having a meta tag on every page of their site is a bad thing. It’s …

Why Law Firms Need an Individual Attorney Profile Page for Their Site

Law firms and the attorneys that run them are often built on reputation. For that reason, an about section is an important part of a website both for users and for search engines. Many firms have multiple attorneys on the same about page which diminishes the effectiveness of that content and in particular for SEO. When it comes to the content of a page, …

Lawyer Ranking Signals for Apple’s Siri

Voice activated search has thrown a new variable into the SEO equation for attorneys.  Potential clients looking for a law firm are often searching from their mobile phone making voice search more convenient.  Users of voice search perform queries differently than when they are using a keyboard.  Check out these tips on optimizing your site for Apple’s …