Being active on social media is great for your firm, but when you are ready to take it to the next level, there are a ton of other enhancements you can make to help extend the social reach of your online brand. This post is all about how to use social media extras and third party providers to amplify your social media.
JDSupra offers an incredible content syndication service2 which they utilize to full effect. JDsupra distributes your content through many practice area relevant channels online after it is submitted to them. Your content is then syndicated to feeds, Twitter channels, subscriber lists and more. JDSupra can help you get your content in front of more individuals related to your practice area.
They also provide traffic analytics as a part of the service. Besides social media, they distribute content through press releases, search and via email. They boast a very influential readership, including top executives at leading companies.
This is another content syndication/blog sharing site, but it leverages other social accounts of those in your network to get more exposure for your content. Once you have an account, you create a group called a “Tribe” and invite people to join you, much like you would on other social networks. Once you post something, all of the members of your Tribe see it in their feeds.
To sign up, all you need to enter is your name, email and your blog or website URL. Dino Dogan4 (Triberr’s founder) calls it a blog amplification platform. Tribes are typically built around specific themes, so as an attorney, you can create tribes based on practice area or specific types of legal issues.
This network uses an investment model and a gaming-type strategy to share things across the web. If you are looking for something fresh to get exposure for your firm, Empire Avenue is definitely worth a look.
The way it works is you earn virtual currency (called Eaves) by completing missions in the game, or you can just purchase Eaves on the site. The Eaves are kind of like shares of stock that you can trade for access to other people on the network. You can also profit from your shares by selling them to other members.
Earning dividends by investing in other members is based on their activity and engagement level with the network. The more you invest in profiles that are highly active, the more Eaves you can earn on a passive basis. Also, the more active you are, the more likely people are to invest in you. What sets Empire Avenue apart from other social networks is that users are rewarded the harder they work and the better choices they make.
Viral Content Buzz6
This is a phenomenal social media amplification resource created by Gerald Weber7 and Ann Smarty8. Once you sync your social accounts you can share blog content in order to obtain social credits. Once you earn enough credits, you can create your own blog project. Users will share your content on their own social media platforms in order to obtain the credit you applied to your project. The website is very easy to use and allows for buffering shares. Which means if you choose to share multiple blogs you can distribute them out at timed intervals so your social media accounts don not get bombarded all at once.
Google Plus Communities9
G+ is a great network for professional engagement, but you can take it to the next level by starting a community on the platform. G+ communities are places where like-minded people can share content among themselves.
A G+ community provides a home base for attorneys in similar practice areas to share information and best practices. It can also be a great way to network with others. By containing interaction within a community, you can more precisely control the content that is shared there and who is allowed to join.
These are good segmented networks to build on the world’s largest professional networking site. Groups on LinkedIn (just like on G+) allow attorneys to network with members of their industry. Another cool thing you can do here (and probably on other groups) is create one for your target market.
For example, a personal injury attorney could create a LinkedIn group12 for personal injury attorneys which will allow them to network within, share blog content and marketing concepts. Or you can join already established LinkedIn groups13.
Pinterest Group Boards14
Group boards are another option to enhance a social media presence (this time on Pinterest). The cool part about group boards is that you can add people you follow instead of having people request to join the group like on other platforms.
You can add people later on as collaborators if you want, and you can also elect to be notified when someone makes a post to the group board. Even though you can add anyone you are following, you should make sure someone has expressed interest before adding them as a collaborator.
Many of the groups on these social networks can be leveraged in similar ways. Facebook groups have been around for a while and have a lot of the same features as other closed groups. For example, you can have a private feed, be selective on who you admit to the group, and have multiple different groups at once.
With Facebook, you can have open groups in addition to your closed groups. This is good for having a place where your target market can join and ask legal questions or receive simple advice. If you team up with another firm, it can act as a good source of new business or as a referral network.
The basic functionality of social media accounts allows lawyers to reach tons of people at a low cost on the internet. There are also these extras both on and off networks to enhance the reach of social media. Using all of these can be overwhelming so pick a network or two where you have had success or where your audience is most active and focus on enhancing those channels.